Over a third of parents now track Santa using a smart device
- Traditional Christmas rituals are becoming more hi-tech – with more than a third of parents planning to ‘Track Santa’ on a smart home device this year More than half (53 per cent) of parents across the country will consider using smart home tech to make Christmas extra magical this year.
- Less than two thirds will leave out a mince pie for Santa and carrot for Rudolf this Christmas as parents move away from childhood traditions (64 per cent).
- More than half (53 per cent) of parents across the country will consider using smart home tech to make Christmas extra magical this year.
It’s beginning to look a lot like Christmas – and it seems our festive traditions are in for a tech upgrade, with more adults planning to use smart devices to keep the magic of Christmas alive for children this year rather than more classic traditions like writing letters to Santa.
According to new research from EDF Energy, more parents will use smart home tech to ‘Track Santa’ this year (33 per cent) than search for his footprints by the fireplace (19 per cent), or look out for signs that Rudolph has visited (28 per cent).
More than half of adults surveyed also revealed that they would use a smart home voice control device to track and play the sound of Santa’s footsteps in a bid to make this Christmas extra magical (53 per cent). What’s more, the same number of us will use smart home tech to ‘Track Santa’ this Christmas (33 per cent) as will look up into the sky to spot his sleigh (33 per cent).
And it’s not just searching for Santa that we’re using smart devices for. Nearly a quarter (24 per cent) of adults plan to use smart plugs to turn the tree lights on ‘as if by magic’ on Christmas morning.
The findings also revealed classic traditions may be being replaced:
- 73 per cent of adults left out a mince pie and carrot on Christmas Eve as a child, but fewer than two thirds still take part in the annual custom (64 per cent)
- More than one third of adults have taken up a new practice of using their smart device to track Santa.
Philippe Commaret, Deputy Managing Director – Customers at EDF Energy, added: “It’s well acknowledged that technology is transforming our day to day lives, and it seems it is now also playing a part in our cultural celebrations. As people look to continue their childhood traditions in a way that is relevant to future generations, they are turning to smart home tech to help keep the magic of Christmas alive.
“With a range of smart home devices, including smart voice speakers and smart lighting solutions, the EDF Energy Smart Home Store can help you make this Christmas the most magical one yet for all the family.”
Looking ahead to the future, there is no dream too big - the survey also revealed the top 5 things we would like to be able to do to make Christmas even more magical…
- Receive a personalised message from Santa through your smart home gadget.
- Watch your presents being made in Santa’s Workshop in the North Pole.
- Play the sounds of Santa walking up the driveway/stairs throughout your home.
- Find reindeer hoof marks/sleigh tracks on the roof.
- Chat with a 3D hologram of Santa.
The EDF Energy Smart Home Store stocks a wide range of smart home tech solutions, including; lighting, heating, power and security, to enable you to have a smarter, brighter future. The store also features articles with advice on the best ways to get the most from your Smart Home products. For further information please visit: www.smarthomestore.edfenergy.com
Notes to Editors
Consumer research of 2,000 UK adults conducted by OnePoll (21/11/2019 – 26/11/2019)