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EDF customers could pocket £100 by signing up to ‘Beat the Peak’

By EDF | Posted November 01, 2023

EDF customers will have the opportunity to earn up to £100[1] credit on their account this winter if they take part in ‘Beat the Peak’.

In its second year, EDF is offering eligible customers the chance to earn up to £3 for every kWh of electricity they reduce during demand flexibility service events, which are organised by National Grid, and will likely occur during peak use times.

The energy supplier have emailed 559,000 eligible domestic customers - up from circa 150,000 the previous year - detailing how to sign up, with events to begin in early November. Customers who do register, will be notified of events by email on the day, or the day before the event.

Using smart meter data, EDF will then compare how much electricity customers have reduced their usage by and send an email to the customer confirming how much they have earnt, with that amount credited to the customer account within two weeks.

A few small changes can quickly add up:

  • Stop showering during peak times: showering outside peak times could earn between £5.24 and £7.88[2]
  • Put the washing machines on later: Waiting to turn the washing machine on could earn between £3.00 and £7.20[3]
  • Don't use the tumbler dryer at peak times: Delaying tumble drying could earn customers between £3.38 and £5.63[4]

Philippe Commaret, Managing Director for Customers at EDF commented: “Reducing pressure on the National Grid during times when it is stretched is incredibly important to help it keep up with demand and reduce the nation’s carbon footprint.

“Our smart meter customers are already making savings using our Energy Hub and thanks to this scheme, small changes, like putting the washing machine on later, could make a big difference in helping customers save even more cash and carbon.”

To take part customers must have a working smart meter for their electricity supply, and be opted into half-hourly meter reads. EDF have contacted customers who have not opted-out of marketing. You can find more information and sign up on our Beat the Peak page.

EDF also uses smart meter data to give customers a personalised view of their households’ energy use in its Energy Hub platform, accessible via MyAccount online or via the EDF app. The online service also shows customers verified tips to help use less energy, enabling customers to save up to £41[5] and cut their carbon footprint. 

For additional support on ways to get ready for winter and reduce energy consumption in the home, there is advice and energy-saving tips available on the government’s ‘It All Adds Up’ website.

Find out more at GOV.UK.



[1] Source: NEA: Electricity Consumption Around The Home (PDF). £100 (£97.02) (inclusive of VAT) calculated assuming there will be six Beat the Peak events priced at £3/kWh and using the average of the following figures:
15-minute use of electric shower 1.75 kWh (£5.25) – 2.625 kWh (£7.88)
1-hour washing machine cycle 1 kWh (£3) – 2.4 kWh (£7.20)
45-minute tumble dryer cycle 1.125 kWh (£3.38) – 1.875 kWh (£5.63)

[2] Source: NEA: Electricity Consumption Around The Home (PDF). 15-minute use of electric shower 1.75 kWh (£5.25) – 2.625 kWh (£7.88)

[3] Source: NEA: Electricity Consumption Around The Home (PDF). 1-hour washing machine cycle 1 kWh (£3) – 2.4 kWh (£7.20)

[4] Source: NEA: Electricity Consumption Around The Home (PDF). 45-minute tumble dryer cycle 1.125 kWh (£3.38) – 1.875 kWh (£5.63)


[5] Savings estimated on a sample of 2000 customers who started using Energy Hub between January 2022 and March 2022 and logged in 5+ times between April 2022-April 2023. Costs based on Ofgem's typical annual consumption positioned against projected Standard (Variable) consumption costs of October 2023 to September 2024. Ofgem estimates the typical household in Britain uses 2,700kWh of electricity, 11,500kWh of gas. Source: Smart meters help you save energy


About EDF

EDF is helping Britain achieve Net Zero by leading the transition to a cleaner, low emission, electric future and tackling climate change. It is the UK’s largest producer of low-carbon electricity(1) and supplies millions of customers with electricity and gas.

It generates low carbon electricity from five nuclear power stations and more than thirty onshore wind farms and two offshore wind farms.

EDF is leading the UK's nuclear renaissance with the construction of a new nuclear power station at Hinkley Point C, and there are advanced plans for a replica at Sizewell C in Suffolk. Hinkley Point C and Sizewell C will provide low carbon electricity to meet 14% of UK demand and power around 12 million homes.

EDF is one of the UK’s largest investors in renewables, with more than 1GW of renewable generation in operation and over 5GW in construction, planning and development across a range of technologies including onshore and offshore wind, solar and battery storage. We are constructing our largest offshore wind farm in Britain – the 450 MW Neart na Gaoithe project in Scotland.

EDF is helping its customers, both in business and at home, take their first steps to sustainably powering their lives. Whether it is buying an electric car, generating and storing electricity, selling energy back to the grid or installing a heat pump. EDF is one of the largest suppliers to British business and a leading supplier of innovative energy solutions that are helping businesses become more energy independent. In addition, the company’s energy services business, Dalkia, is one of the largest technical service providers in the UK and Ireland.

EDF is part of EDF Group, the world’s biggest electricity generator. In the UK, the company employs around 14,000 people at locations across England, Scotland, Wales and Ireland.

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