What is the challenge

Successful start-ups join this year’s challenge

  • Five start-ups have a chance to accelerate their future as finalists in EDF Energy Energy’s Pulse Innovation Challenge.
  • Emu Analytics, Verdigris, EV.Energy, Enerbrain and Wondrwall, were selected from more than 150 applicants in this year’s challenge, run by the company’s innovation accelerator Blue Lab.
  • The challenge gives young companies, with the best ideas, a gateway into the energy industry. For 12 weeks they will gain expert support and advice to help develop their concepts for the mass market.
  • During the programme they will have access to EDF Energy’s scale and network to help develop business opportunities, alongside mentoring from senior leaders within the organisation, access to subject matter experts and the potential to gain investment. There is also a £10k cash prize for one overall winner after the event’s final demo day in October 2019.
  • The start-ups will be spending time at EDF Energy’s Blue Lab, in Hove, and at IDEALondon, an innovation centre in the heart of London’s Tech City.


The Pulse Innovation Challenge Finalists

Emu Analytics

Emu Analytics, helps organisations drive more value from new and big data assets, particularly with reference to location, movement and time.


Verdigris, an artificial intelligence company which focuses on optimising building operation and energy consumption.


EV.Energy, an electric vehicle charging software platform that optimises charging to make it simpler, greener and cheaper for drivers.


Enerbrain, which turns non-residential buildings that waste energy into smarter, healthier and more sustainable properties via its environmental sensors, actuators, algorithm and dashboard system.

Beatrice Bigois, Managing Director of EDF Energy Customers

“The quality of the start-ups is amazing. This is the third edition of this challenge and the quality is only going up.”


Wondrwall, which has developed an intelligent living system that makes homes adapt to occupants’ needs and desires, automatically controlling heating, lighting, security and safety with voice control technology.

EDF Energy Pulse Innovation Challenge Pitch Day

Pitch Day Highlights

Here's a taste of our EDF Energy Pulse Innovation Challenge Pitch Day

Past winners believe working with EDF Energy has accelerated their innovation.

“Working with EDF Energy has been a great opportunity for us. Our partnership has provided access to a broad customer base, along with their ongoing support and expertise.” 

Louise Rogerson, Chief Operating Officer at Howz

“Winning the Blue Lab competition has been amazing. The Blue Lab team has worked with us to launch Powervault to EDF Energy customers, creating a market-leading proposition. We are very grateful for the huge opportunity Blue Lab has given us and we look forward to continuing to grow with EDF Energy in the years ahead.” 

Joe Warren, Managing Director of Powervault

Benefits on offer

Access to EDF Energy scale and network to develop business opportunities
Mentorship from senior leadership at EDF Energy and access to subject matter experts


Free office space at IDEALondon, an innovation centre in the heart of London’s Tech City, run by EDF Energy and UCL Engineering
Opportunity to validate products, trial and test in live environments, along with customer feedback and consumer insights
£10k cash prize for overall winner
Potential for EDF Energy to invest in your business

We want to work with fantastic start-ups and can help you develop and grow your ideas with our knowledge and expertise in the energy sector and innovation.

This challenge can give you a unique gateway into the world of energy and help us, jointly, deliver a powerful future for the benefit of energy users.

Jean-Benoit Ritz, Director of Innovation and Blue Lab

Competition Terms and Conditions

Applications for this programme closed on 21 May 2019.

Application Terms & Conditions 
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