Watch video: EDF Energy Pretty Curious film (extended cut)

Watch: I'm Pretty Curious

Inspiring a generation of girls to discover the future through STEM

Pretty Curious aims to inspire teenage girls to imagine a future where they use STEM – science, technology, engineering and maths - to help make a difference.

Our programme of activities aims to change the perception of STEM subjects and address the reasons girls are being put off.

We want to open their eyes to the varied career opportunities available if they pursue STEM subjects at school and beyond.

Watch video: EDF Energy Pretty Curious film (extended cut)

Watch: I'm Pretty Curious

Why Pretty Curious is so important

Reaching undiscovered STEM talent

Currently just one in seven people working in STEM today in the UK is a woman [4]. This means there is a pool of undiscovered STEM talent.

We're hoping to increase our intake of female STEM graduates and apprentices to 30% by 2018.  This is an ambitious target, and one we're committed to dedicating resources and programmes, like Pretty Curious, to reach.

Getting girls interested in STEM will not just help us reach our targets but could also help avoid a STEM workforce shortage in years to come.

Read about our previous activity

Why Pretty Curious?

It’s not about being ‘pretty’; it’s about being ‘pretty curious’. Using 'pretty' is a play on words. We are using the word in the sense of 'pretty unexpected', 'pretty determined', 'pretty inventive', 'pretty focused' and 'pretty curious'.

Other ways we're helping get young people into STEM

Two girls wearing safety goggles conducting an experiment

Inspired to learn

Young boy in yellow t-shirt holds a worm and smiles

For schools

Smiling female in front of a large poster of a pier

Work with us

pretty curious support logos


[1] Institution of Engineering & Technology (IET), 2015

[2] Skills Funding Agency, Apprenticeship Achievements by framework code, level and gender 2002/3-2013/14

[3] Women in Science, Technology, Engineering and Mathematics: The Talent Pipeline from Classroom to Boardroom, July 2015

[4] Labour Force Survey, Office for National Statistics, August 2016