Florence Adepoju, 24

Cosmetic Scientist & Founder of MDMFlow

Qualifications: Studied Cosmetic Science at London College of Fashion, graduating with a BSc Hons.

Florence Adepoju is a 24 year old cosmetic scientist and founder of beauty brand, MDMflow. She holds a BSc Hons in Cosmetic Science from the London College of Fashion, graduating from the course in 2013.

At school, she was interested in both science and technology, as well as art and design, and thought she would have to choose one of the two routes to go down – either becoming a pharmacist or a doctor, or a fashion designer or illustrator. She never imagined she would be able to combine both skills and pursue both her passions as a career.

Florence began her career in the cosmetic science industry after working as a makeup artist for a UK high street brand. It was here that she saw a gap in the market for a makeup brand for young people which used a more adventurous colour palette than those used by more traditional make up brands.

She created her brand MDMflow whilst studying for her final year at university and has continued to work on it full time ever since. Inspired by 90s hip hop culture, the MDMflow product range includes bright coloured lipsticks and a range of mascaras and is available in the UK from a range of leading high street retailers.

In Florence's words:  “Science is incredible – it underpins everything we do as human beings and is the reason the world works, so it’s surprising that people still believe that science careers are boring or lacking in creativity. Ultimately, everyone should be encouraged to think that anything is possible and they can achieve their goals, regardless of their gender.

Having studied Cosmetic Science, I’ve managed to find a career in science which combines the creativity that I would have found in working in the fashion or beauty industries, but also ensures I use the more technical, analytical side of my brain. I would encourage all girls to look beyond traditional subjects when choosing what to study – you might just discover the perfect job you didn’t even know existed."