Pitch a product or service that will help inspire future innovators

We want to address the lack of young people interested in science, technology, engineering and maths subjects (STEM). Our business relies on talented people and a lack of interest from children in these subjects could lead to a serious shortage of skills in the future.

We're looking for innovative products or services that spark children’s’ interest in STEM. We believe that the way to get more children interested in these subjects is to give them the chance to experience them in new ways. 


Challenge details

Please read the 'Conditions of entry' and 'Selection criteria' for the STEM challenge carefully before starting your application.

Conditions of entry

To be eligible for this challenge, your product or service must:

  • meet UK-recognised child health and safety standards 
  • be at a stage ready for market
  • be owned wholly by you

Selection criteria

Applications will be evaluated based on the following criteria:

  • How well the product or service sparks the imagination of young children (up to the age of 15)
  • Demonstrates an understanding of what motivates children to engage with products and/or brands
  • Originality and distinctiveness of the product or service
  • Economic viability
  • Quality of the team (vision, expertise, leadership)

Judging panel

A panel chaired by a member of the senior management for the EDF Energy, and made up of industry personalities, will meet to hear pitches from the selected entrants. The pitches will be judged based on the selection criteria listed above.

Startup ideas in sketchbook

Win £50,000

The winner and their idea will be showcased as part of our calendar of activity promoting STEM careers to children across the UK. Throughout 2016/17 EDF Energy will be putting on events and visiting schools across the country to get kids excited about the career possibilities with STEM – this is your chance to be a part of that.

Your idea will benefit from being purchased and utilised at our workshops and events, and your company will benefit from the marketing and PR activity that will support our ‘encouraging young people into STEM’ programmes throughout the year. We will ensure we procure at least £50,000 worth of products/services or ensure there is an equivalent cash prize value in lieu.

In addition to this, you will also be fast-tracked to the final stages of the international EDF Pulse Awards in 2017, where the prize includes €100,000. However this is subject to the categories being finalised for the 2017 International programme.

EDF Energy Pulse challenge key dates

Timeline of events - EDF Energy Pulse Awards


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