10 Jul 19


Fuel costs and concerns about emissions restrict Brits’ exploration of the UK

Ore Oduba charging an electric car
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  • 57 per cent of Brits would see more of the UK if fuel costs weren’t so high - whilst nearly a THIRD are driving less due to concerns about their carbon impact
  • Over a FIFTH of Brits say they would drive MORE if they had an electric vehicle (EV)
  • Loch Ness beats Buckingham Palace, Big Ben, Stonehenge and Edinburgh Castle as the number one UK landmark most Brits would most like to visit
  • EDF Energy partners with TV presenter Ore Oduba to offer summer staycations complete with an EV where “the only charge is the electric charge”.

This summer, EDF Energy is giving motorists the opportunity to enjoy a week-long British staycation, complete with an electric vehicle, to three destinations around the UK where the only cost will be the electric charge for the car.  A full battery charge for a Nissan Leaf can cost as little as £3.43[1], cheaper than buying lunch from a motorway service station.

Research conducted by the energy company shows that electric vehicles could have a positive impact on domestic tourism; almost two-thirds of Brits (64 per cent) would like to have visited more British landmarks, but for a third (32 per cent) the cost of petrol is a major barrier to exploring more of the UK.

Meanwhile, concerns over vehicle emissions (31 per cent) are also causing them to drive less frequently, while over a fifth (22 per cent) said they would drive more if they owned an electric vehicle.

With over half (53 per cent) keen to visit more UK landmarks and 57 per cent saying that they would be more likely to do so if fuel costs weren’t so high, EDF Energy is showcasing the low-cost freedom an electric vehicle can provide by offering the chance to win an ‘Electric Summer Adventure’.

The energy company has partnered with television presenter and Strictly Come Dancing 2016 champion Ore Oduba, who has selected three of the UK’s most stunning and secluded locations for people to enjoy on their Electric Summer Adventure.

Ore, who hosted TV show Britain’s Favourite Walks: Top 100 said: “There’s no better way to spend your summer than exploring the amazing British Isles with family or friends, and doing so in an electric vehicle significantly reduces fuel costs and the impact on the environment compared to a traditional vehicle.

“That’s why I’ve selected three fantastic staycation-locations around the UK for people to enjoy with EDF Energy this summer – but you’d better be quick; space is limited and only those with the best knowledge of Britain’s landscape will be in with a chance of securing one of our three Electric Summer Adventures”. 

To be in with a chance of securing a place, prospective adventurers must correctly identify one of three mystery UK locations posted on EDF Energy’s Instagram by commenting on the post and using the hashtag #ElectricAdventures and @EDFEnergy

Béatrice Bigois, Managing Director of Customers for EDF Energy, said: “Misconceptions around electric vehicles mean many people still see them as impractical and restrictive. Through offering motorists the chance to book a holiday where ‘the only charge is the electric charge’, our Electric Summer Adventures campaign aims to showcase the low cost freedom an electric vehicle can provide to those looking to explore more of the amazing landmarks across the UK.”

The research also revealed that:

  • More Brits have been to the Eiffel Tower than Stonehenge; despite being one of the nation’s most iconic landmarks, fewer adults (54 per cent) have visited the prehistoric monument than The Iron Lady located in Paris (61 per cent)
  • Loch Ness is the number one UK landmark that most Brits would like to visit (30 per cent)
  • The world famous Loch beat top landmarks in the UK’s capital city – from Buckingham Palace and Big Ben to Tower Bridge – as well as around the UK, from the White Cliffs of Dover and Stonehenge to Salisbury Cathedral and the Jurassic Coast
  • The Lake District tops the list of regions that Brits would most like to visit (32 per cent), closely followed by the Scottish Highlands (29 per cent) and Cornwall (29 per cent).

EDF Energy has launched its first ever tariff specifically for charging electric vehicles at home. The new, 100 per cent renewable energy EV tariff offers drivers 98 hours of off-peak charging per week (9pm until 7am on weekdays and all day at weekends)[2], whilst the new EDF Energy GoElectric package allows customers to receive the electric car of their choice, plus a home charger as well as the new competitive home charging tariff.

[1] Based on a 2018 40kW Nissan Leaf with a real world range of 150 miles, charged off-peak on EDF Energy’s Go Electric residential tariff using an EO Mini Pro Charger. More information can be found here

[2] Availability of off- peak charging offer dependent on meter type.

For more information contact:


About EDF Energy Summer Adventures

UK, 18+ only. 10/07/19 – 19/07/19. Comment under the relevant post on EDF Energy’s Instagram guessing the location of one of the three hidden electric cars. Everyone that guesses correctly will be entered into a prize draw to win 1 of 3 x staycations for 4 people between 5th August 2019 to 12th August 2019, including hire of an electric car for the duration of the staycation. Max 1 entry per person. No purchase necessary. Visit https://www.edfenergy.com/ for full T&Cs and prize details. Promoter: EDF Energy.

About EDF

EDF is helping Britain achieve Net Zero by leading the transition to a cleaner, low emission electric future and tackling climate change. It is the UK’s largest producer of low-carbon electricity, meeting around one-fifth of the country’s demand and supplying millions of customers with electricity and gas.

It generates low carbon electricity from eight nuclear power stations, more than thirty onshore wind farms and two offshore wind farms, and operates one of Britain’s biggest battery storage units, one gas and one coal power station, EV charge-points, and combined heat and power plants.

EDF is leading the UK's nuclear renaissance with the construction of a new nuclear power station at Hinkley Point C, and plans for new power stations at Sizewell C in Suffolk and Bradwell B in Essex. Hinkley Point C will provide low carbon electricity to meet 7% of UK demand. The project is already making a positive impact on the local and national economy as well as boosting skills and education.

EDF also invests in a range of low carbon technologies including renewables, solar and battery storage. The company’s largest offshore wind farm is currently being built in Scotland and the 450 MW Neart na Gaoithe project will be ready in 2023. It is applying research and development expertise to improve the performance of existing generation and developing the potential of new technologies.

EDF is helping its customers, both in business and at home, take their first steps to sustainably powering their lives. Whether it is buying an electric car, generating and storing electricity or selling energy back to the grid, EDF is one of the largest suppliers to British business and a leading supplier of innovative energy solutionshttps://www.edfenergy.com/about/energy-innovation that are helping businesses become more energy independent. In addition, the company’s energy services business, Imtech, is one of the largest technical service providers in the UK and Ireland.

EDF is part of EDF Group, the world’s biggest electricity generator. In the UK, the company employs around 13,000 people at locations across England and Scotland.