EDF launches fix at today’s capped price to avoid October price hike
With the Ofgem energy price cap set to go up in October for the first time this year, EDF has launched the cheapest, energy-only1 fixed tariff among major suppliers priced at £149 below the upcoming cap.
After falling every quarter this year, the average standard variable energy bill is set to rise by 10% to £1,7172 from 1st October. However, EDF’s Essentials Fixed 1y Oct25 is £1,568 for a typical average energy user paying by direct debit, allowing customers to fix for a year at the current Ofgem price cap level.
Currently EDF’s price cap forecasting service is predicting that Ofgem’s price cap will be at least £122 higher than the Essentials tariff over winter. Volatility in global gas supply and demand has driven price changes in recent weeks, with predictions for the 1st January price cap hitting £1690 before reducing back down to £1676 based on EDF’s most recent prediction.
Due to this ongoing volatility in global wholesale prices, this current deal could be removed at any time.
Rich Hughes Director of Retail at EDF, said: “With the price cap jumping up by 10% in October we know customers will be concerned. We want to do as much as we can to help and with wholesale prices currently lower, we are pleased to offer a deal which is almost £150 below the October price cap, supported by great service, with nine out of 10 customers rating us five stars on Trust Pilot in August.”
The tariff is available to new and existing EDF customers and requires a smart meter or agree to have one installed.
This winter, EDF is giving its smart meter customers the opportunity to participate in its ‘Sunday Saver’ challenge, which rewards customers with free electricity for using less during peak times (4pm-7pm). A 10% reduction in peak consumption would earn four hours of free electricity, a 20% reduction earns eight hours, 30% earns twelve hours and, for the super savers, using 40% less earns 16 hours of free electricity on a Sunday3.
Installing a smart meter also gives customers access to its exclusive Energy Hub platform, which can be accessed via MyAccount or via the EDF App, where they can see a personalised view of their energy usage. EDF has found that customers who use the energy hub to look at their bills are able to actively reduce their bills by up to £414 a year as well as reducing their carbon footprint. Having a smart meter is simple, with no upfront cost for the meter or the in-home display it comes with.
EDF is also offering a one-year fixed tariff, which tracks at £50 below the price cap, with that £25 per fuel saving coming from standing charges rather than unit, ensuring that those who sign up will see the same financial benefit even if they are low energy consumers or on a Pay As You Go meter.
Existing customers can sign up to the new tariffs in MyAccount or in the EDF with new customers able to join here.
1 Cheapest based on straight price for price comparison, not including add ons. As of March 2024, the Big Six energy utility companies in the UK are: British Gas, Octopus Energy, E.ON Next, Ovo, EDF, and Scottish Power: https://www.ofgem.gov.uk/retail-market-indicators. Based on prices as of 29 April 2024.
2 Prices based upon Ofgem’s Typical Domestic Consumption Values (TDCVs) which are now set at 2,700 kWh per annum for electricity, and 11,500 kWh per annum for gas.
3 Households can earn up to 16 hours of free electricity each week of the challenge to be used the following Sunday. The amount of free electricity a household can earn is subject to change. Free electricity will be subject to a fair usage cap, and EDF will notify customers via the Energy Hub of the fair usage cap at the start of each challenge. Our terms and conditions include full details and eligibility, which will be shared before you sign up to the challenge.
4 Save around £41 with Energy Hub. Savings estimated on a sample of 2000 customers who started using Energy Hub between January 2022 and March 2022 and logged in 5+ times between April 2022-April 2023. Costs based on Ofgem's typical annual consumption positioned against projected Standard (Variable) consumption costs of April 2024 to March 2025. Ofgem estimates the typical household in Britain uses 2,700kWh of electricity, 11,500kWh of gas.
About EDF
EDF is driving the transition towards An Electric Britain – a secure, affordable, low-carbon future for everyone. As Britain’s biggest generator of zero carbon electricity, we are investing more than £100 million weekly in Britain’s electricity infrastructure. We supply millions of customers with electricity and help homes and businesses switch to electricity for heating, transport and industrial processes.
We operate five nuclear power stations and more than 35 onshore wind farms and three offshore wind farms. Since 2009, EDF has invested almost £9 billion in the nuclear fleet to improve reliability and extend station lifetimes. The five generating stations currently supply about 12% of the UK’s electricity demand.
EDF is building the UK's nuclear renaissance with the construction of a new nuclear power station at Hinkley Point C. We are a minority investor (12.5%) in and major supplier to a replica plant at Sizewell C in Suffolk. Hinkley Point C and Sizewell C will provide low carbon electricity to meet 14% of UK demand and power around 12 million homes. EDF Group companies Framatome and Arabelle Solutions have a presence in the UK and manufacture critical equipment such as reactor pressure vessels and turbines.
EDF is enabling its 5 million customers, both in business and at home, to choose electric solutions that save cash and carbon, whether it is buying an electric car, generating and storing electricity, selling energy back to the grid or installing solar panels or a heat pump. In 2025, EDF’s Customers business was ranked as one of the Sunday Times’s Best Place to Work.
It is also one of the UK’s leading developers of renewable energy through EDF power solutions UK and Ireland. We have more than 2GW of renewable generation in operation and over 10GW in construction, planning and development across a range of technologies including onshore and offshore wind, solar and battery storage.
We are one of the largest suppliers to British business and a leading supplier of innovative energy solutions that are helping businesses become more energy independent. In addition, the company’s energy services business, Dalkia, one of the UK and Ireland’s largest technical service providers.
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