What was the Energy of the Nation?

In today’s digital world, the highs, lows and drama of the London 2012 Olympics and Paralympics were transmitted within minutes across social media channels. As the official electricity supplier of the Games, EDF Energy measured the nation’s reactions to London 2012 – the highs, lows, triumphs and glories – on Twitter and turned the sentiment into a unique lightshow every night at 9pm on the EDF Energy London Eye. This was the world’s first social media-driven lightshow, that showcased the nation’s excitement towards London 2012 in lights.

To find out how we did this, see How it Worked...