5 Dec 19
Customers

Over a third of parents now track Santa using a smart device, rather than writing him a letter

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  • Traditional Christmas rituals are becoming more hi-tech – with more than a third of parents planning to ‘Track Santa’ on a smart home device this year More than half (53 per cent) of parents across the country will consider using smart home tech to make Christmas extra magical this year. 
  • Less than two thirds will leave out a mince pie for Santa and carrot for Rudolf this Christmas as parents move away from childhood traditions (64 per cent).
  • More than half (53 per cent) of parents across the country will consider using smart home tech to make Christmas extra magical this year. 

It’s beginning to look a lot like Christmas – and it seems our festive traditions are in for a tech upgrade, with more adults planning to use smart devices to keep the magic of Christmas alive for children this year rather than more classic traditions like writing letters to Santa.

According to new research from EDF Energy, more parents will use smart home tech to ‘Track Santa’ this year (33 per cent) than search for his footprints by the fireplace (19 per cent), or look out for signs that Rudolph has visited (28 per cent).

More than half of adults surveyed also revealed that they would use a smart home voice control device to track and play the sound of Santa’s footsteps in a bid to make this Christmas extra magical (53 per cent). What’s more, the same number of us will use smart home tech to ‘Track Santa’ this Christmas (33 per cent) as will look up into the sky to spot his sleigh (33 per cent). 

And it’s not just searching for Santa that we’re using smart devices for. Nearly a quarter (24 per cent) of adults plan to use smart plugs to turn the tree lights on ‘as if by magic’ on Christmas morning.

The findings also revealed classic traditions may be being replaced:

  • 73 per cent of adults left out a mince pie and carrot on Christmas Eve as a child, but fewer than two thirds still take part in the annual custom (64 per cent)
  • More than one third of adults have taken up a new practice of using their smart device to track Santa.

Philippe Commaret, Deputy Managing Director – Customers at EDF Energy, added: “It’s well acknowledged that technology is transforming our day to day lives, and it seems it is now also playing a part in our cultural celebrations. As people look to continue their childhood traditions in a way that is relevant to future generations, they are turning to smart home tech to help keep the magic of Christmas alive.

“With a range of smart home devices, including smart voice speakers and smart lighting solutions, the EDF Energy Smart Home Store can help you make this Christmas the most magical one yet for all the family.”

Looking ahead to the future, there is no dream too big - the survey also revealed the top 5 things we would like to be able to do to make Christmas even more magical…

  1. Receive a personalised message from Santa through your smart home gadget.
  2. Watch your presents being made in Santa’s Workshop in the North Pole.
  3. Play the sounds of Santa walking up the driveway/stairs throughout your home.
  4. Find reindeer hoof marks/sleigh tracks on the roof.
  5. Chat with a 3D hologram of Santa.

The EDF Energy Smart Home Store stocks a wide range of smart home tech solutions, including; lighting, heating, power and security, to enable you to have a smarter, brighter future. The store also features articles with advice on the best ways to get the most from your Smart Home products.  For further information please visit: www.smarthomestore.edfenergy.com

Notes to Editors

Consumer research of 2,000 UK adults conducted by OnePoll (21/11/2019 – 26/11/2019)

For more information contact:

edfeconsumer@goodrelations.co.uk

About EDF Energy

EDF in the UK is leading the transition to a cleaner, low emission electric future, tackling climate change and helping Britain reach net zero. It is the UK’s largest producer of low-carbon electricity, meeting around one-fifth of the country’s demand and supplying millions of customers with electricity and gas.

It generates low carbon electricity from eight nuclear power stations, more than thirty onshore wind farms and two offshore wind farms, and operates one of Britain’s biggest battery storage units, one gas and one coal power station, EV charge-points, and combined heat and power plants.

EDF is leading the UK's nuclear renaissance with the construction of a new nuclear power station at Hinkley Point C, and plans for new power stations at Sizewell C in Suffolk and Bradwell B in Essex. Hinkley Point C will provide low carbon electricity to meet 7% of UK demand. The project is already making a positive impact on the local and national economy as well as boosting skills and education.

EDF also invests in a range of low carbon technologies including renewables, solar and battery storage. The company’s largest offshore wind farm is currently being built in Scotland and the 450 MW Neart na Gaoithe project will be ready in 2023. It is applying research and development expertise to improve the performance of existing generation and developing the potential of new technologies.

EDF is helping its customers, both in business and at home, to join generation electric and take their first steps to sustainably powering their lives. Whether it is buying an electric car, generating and storing electricity or selling energy back to the grid – everyone is welcome. EDF is one of the largest suppliers to British business and a leading supplier of innovative energy solutions that are helping businesses become more energy independent. In addition, the company’s energy services business, Imtech, is one of the largest technical service providers in the UK and Ireland.

EDF in the UK is part of EDF Group, the world’s biggest electricity generator. In the UK, the company employs around 13,000 people at locations across England and Scotland.