17 Jan 13

EDF Energy appoints Wunderman and An Abundance as below-the-line agencies

EDF Energy, the UK’s largest producer of low carbon electricty, has appointed Wunderman Ltd and An Abundance Ltd as advertising agencies.

The companies will carry out below-the-line activity on behalf of EDF Energy as its direct communications agencies. The appointments follow a rigorous procurement process which was carried out with the assistance of the Marketing Advertising Association (MAA). Wunderman has been appointed for the B2C market and An Abundance for the B2B market. The Agencies have been appointed for an initial two year period commencing on 1 November 2012.

Martin Stead, Marketing Director at EDF Energy, said: “We are on a mission to rebuild trust in our sector, and to stand out as the Feel Better Enrgy company.

“An Abundance and Wunderman have been selected as our lead below-the-line agency partners to help us deliver Feel Better Energy through direct communications that engage customers and prospects, communicating the real substance behind our claims in a way that cuts through the clutter, delivers real business results, and wins awards.”

Scott Knox, Managing Director at MAA, said: "We are pleased to have supported EDF Energy in their agency review for a second time and are delighted that MAA agencies Wunderman and An Abundance have been appointed."

Wunderman CEO, Mel Cruickshank, said: “We are delighted at our appointment and excited to be working with such a progressive brand in its category. Having won the pitch on our smart strategy, great creative and data expertise, our goal now is to support EDF Energy in making a step change in their Direct Marketing in 2013 and beyond.”

Chris Ward, Managing Partner at An Abundance, said: "EDF are market leaders in the B2B sector with a portfolio of phenomenal products and services. We are absolutely delighted to have won the business to build and execute a comms strategy around the innovation streams of work developed over the last year."

Wunderman and An Abundance will replace current incumbents Archibald Ingall and Stretton, who have been working with EDF Energy since 2008.