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Brighton’s digital community invited to get fit and win big for charity

By EDF | Posted August 25, 2016

EDF Energy is offering a £1000 charity prize to the team that burns the most energy through exercise during September, as part of Brighton Digital Festival’s first fitness challenge. Brighton’s digital community is being challenged to generate the equivalent of 42,000W of power, which is enough energy to light up Brighton Palace Pier for one minute.

FitFest Brighton launches on 1st of September and will track how far participants run, walk and cycle via the Strava app. The team that averages the furthest distance will win a £1000 donation to a local charity of their choice. Individuals or teams will be able to sign up at from the 1st September and track their progress via live leaderboards; with prizes presented at the beginning of October.

The FitFest Brighton platform is being created by EDF Energy, the UK’s largest producer of low-carbon electricity,  in collaboration with local digital agencies Pragmatic and ribot, and is inspired by EDF Energy’s ‘Fit Clubs’ – a competition it runs for employees as a fun way to increase health and fitness across its business.

Anne Mead, digital in-house agency manager at EDF Energy, said: “We’re challenging the local digital community to get exercising for a good cause and generate the same amount of energy required to light up the Palace Pier for one minute. To achieve this, teams will need to collectively clock up a whopping 41,000km on the FitFest Brighton hub."

Antony Ribot, co-founder of ribot, said: "The competitive and yet collaborative nature of FitFest Brighton is where the magic resides, small teams can compete equally with large as leader boards are based on average member distances which ensures a fair contest. Personally, I look forward to seeing team ribot high in the cycling rankings, but know that competition will be fierce.”

Lauren Drinkwater, HR & Office Manager for Pragmatic Web, said: “As digital people, we’re sat at desks most of the day, so we wanted to challenge and inspire the community to get active! A bit of healthy competition never hurts and Pragmatic are certainly excited about getting competitive for FitFest Brighton, hopefully claiming the top of the leader boards!”

Following a successful partnership in 2015, EDF Energy has extended its sponsorship of Brighton Digital Festival and will be the festival’s premier sponsor for 2016 and 2017.

For more information contact:

Megan Johnson
External Communications Manager (Customers)
07875 114691

EDF Energy in the South East

In the South East EDF Energy operates Dungeness B power station which employs over 500 staff and 200 contracting partners.

EDF Energy employs a further 2,500 staff in East and West Sussex with approximately 800 across sites in Crawley, Three Bridges, and East Grinstead and 1,700 across two of our three UK based call centres in Hove and Worthing..

As well as generating enough power to serve some 1.5million homes in this region the company also provides gas and electricity to 730,000 customers with over 20% of those opting for one of the company’s Blue+ products which are backed by low-carbon generation.

We make sure we buy enough electricity generated from a low-carbon nuclear source to match every unit of electricity we estimate our Blue customers use.

EDF Energy is proud to power up some of the largest companies in the UK, including sites for Tesco Stores Limited, Ministry of Defence and Morrisons right here in the South East.

Following a landmark agreement with Network Rail the company also provides nuclear-backed Blue energy to power up the UKs electric rail network, covering most of the south east of England and the main lines from London to Edinburgh and Glasgow, as well as the Merseyrail network around Liverpool and the Glasgow suburban network.

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