Back by Popular Demand: EDF Energy launches new Zingy advertising campaign to celebrate success of Blue +Price Promise
EDF Energy, the UK’s leading producer of low carbon electricity, is bringing its popular mascot, Zingy, back for a fully integrated campaign to celebrate the success of its pioneering Blue +Price Promise tariff.
A new advertising campaign, created by AMV BBDO, sees Zingy hitch a ride on the back of a new friend – a loveable basset hound – as he scales garden fences and obstacles to make his way back home to a house powered by EDF Energy’s Blue. The campaign is designed to celebrate the fact that over a million energy accounts now come home to Blue, which is EDF Energy’s most successful product launch to date.
The fully integrated campaign will combine advertising and below the line activity, and will break with digital and social media activity, with the 30 second advert premiering on 8th April. High profile targeted launch spots have been secured around ITV’s leading drama series, Broadchurch; Gordon Ramsay’s Kitchen Nightmares USA on Channel 4, as well as the eagerly anticipated Manchester derby on Sky Sports. The TV advertising will be supported by prominent outdoor placements, followed by a targeted direct mail campaign and high impact national print ads from 15th April.
Cameron Hughes, Head of Brand, EDF Energy said: “Our brand mascot Zingy has proved incredibly popular with UK consumers, bringing to life our Feel Better Energy proposition and positioning EDF Energy as behaving differently within the energy sector. We’re proud that since the launch of Feel Better Energy a year ago, one million energy accounts have switched to Blue, demonstrating how the tariff is in tune with what consumers want from their energy provider.”
The new campaign coincides with the launch of EDF Energy’s latest Blue +Price promise tariff. EDF Energy Blue +Price Promise tariffs not only guarantee customers that their energy prices will be fixed at a competitive rate but also the gives them the flexibility to leave for free at any point if they find a cheaper deal. It comes with an industry first price promise which means the company will tell customers if another supplier is more than £1 a week (£52 a year at typical consumption). Customers are also guaranteed that all their electricity they use will be matched by low carbon electricity generated by nuclear power stations without paying a premium. The advertising campaign was created by London-based AMV BBDO, with Havas Media handling media strategy and placement and Wunderman leading below-the-line activity.
- Project name: EDF Energy
- Client: Martin Stead, Marketing Director, EDF Energy
- Creative agency: AMV BBDO
- Copywriter: Andy Booth
- Art director: Andy Booth
- Planning director: Craig Mawdsley, Raquel Chicourel, Shannon Singh
- Production company: Therapy Films
- Director: Roenberg
- Editor: Rachael Spann at EastEight Editing
- Colourist:Aubrey Woodiwiss at The Mill.
- Sound : The Lab
- Media agency: Havas Media
- Below the line agency: Wunderman