Score big this summer: how EDF can power your business through the FIFA World Cup 2026
The 2026 World Cup is well underway and for businesses across the UK, it's the opportunity of a lifetime. As England reach the Quarter Finals, millions of fans are glued to screens in pubs, restaurants, hotels and cafés over the next six weeks, footfall is set to surge, but so could your energy bills.
At EDF Small Business, we understand that keeping the lights on, the screens running and the fridges stocked is essential to capitalising on these types of events. Here's how we can help your business thrive during the tournament and beyond.
Why is the World Cup so important for small businesses?
Across this month of football fever venues across the UK are expecting:
⚽Extended opening hours to cover early and late kick-offs
⚽Increased footfall during key matches
⚽Increased demand on TVs, sound systems, lighting and kitchen equipment
For small businesses, the World Cup isn’t just a short-term revenue boost, it can be a platform for long-term brand building and an introduction to new customers.
However, all that extra activity means higher energy consumption. Without the right tariff your margins could take a hit when business is booming, and nobody wants that.
How EDF supports the hospitality industry?
⚽ Smart meters for real-time insight
Know exactly when and how much energy you are using. Energy Hub helps you see your usage so you can identify waste, keeping costs under control even during peak match days. Click here to book in your free smart meter upgrade. Or log into MyAccount to access Energy Hub.
⚽ Dedicated small business support
Our fantastic team of energy specialists understands the unique pressures of running a hospitality venue. Whether you need help managing a spike in usage or advice on energy efficiency, we're here to help. Just give us a call at 0330 912 9959.
⚽ Supporting your sustainability goals
Businesses up and down the country are looking for ways to reduce their environmental impact, and the World Cup shouldn’t get in the way. With EDF's renewable electricity tariff, your business can match its electricity use with renewable generation, helping to support cleaner energy sources such as wind and solar. Choosing a renewable tariff can demonstrate your commitment to sustainability while supporting the UK's transition to a lower-carbon energy future. It’s a simple change that can help strengthen your environmental credentials alongside your wider energy management strategy. Find out more here.
Quick wins to cut costs during the tournament
⚽Schedule non-essential equipment to run outside peak viewing hours.
⚽Use LED lighting for atmosphere without the energy drain.
⚽Monitor your heating a packed venue generates its own heat.
⚽Review your tariff to ensure you're on the best rate for business.
How else can you make the most of the football fever?
Stay active on social media. Keep customers up to date with opening hours and match times
World Cup promotions to attract new customers to your venues
Launch limited edition products that encourage customer participation
By planning ahead and aligning campaigns with customer interests, businesses can turn World Cup enthusiasm into meaningful commercial opportunities while delivering memorable experiences for their audience.
Ready to Kick Off?
Don't let rising energy costs eat into your World Cup profits. Whether you're a pub screening every match or a café serving fans on the go, EDF has the tools and tariffs to keep your business running smoothly.
Switch to EDF Small Business today, get a quote in 60 seconds.
