1. What does your brand say about you now?
The best place to start is by checking what your brand looks like now. What will people see if they search for you online? Head to Google, type in your name and see what comes up.
You need to make sure that any information online reflects how you want others to see you. Is there anything that could be potentially damaging to your career prospects, such as embarrassing photos or bad language? If there is, put in extra security settings on your social media accounts – so only those you want to see pics from your nights out can view them – or remove them altogether.
If it’s a post on one of your own social media accounts, you can simply delete it. If it’s on other people’s, you can ask them to remove it or un-tag you. If necessary, you can even request that search engines take down any inaccurate information about you. Take a look at this advice from Google on what to do.
While you’re cleaning up your online presence, it might also be a good time to rethink your email address. If it’s something quirky like firstname.lastname@example.org, change it. If you can, go for firstname.lastname as its easy to remember, clean and professional.