Following last year’s Pretty Curious programme, which aimed to inspire girls about careers in science, technology, engineering and mathematics, EDF Energy launched a social media competition open to all children called the Pretty Curious Challenge.

One of the many EDF Energy initiatives aimed at inspiring young people, this challenge was an extension of Pretty Curious and aimed to help children understand the world of STEM and share their talents.

We had a number of girls and boys taking part in the challenge to create a ‘smart’ home product resulting in a mix of finalists. The winner was selected via a public vote

The Pretty Curious Challenge

The Pretty Curious Challenge was a social media competition for children aged between 11 and 16 years old which ended on 29 January 2016, and tasked them with coming up with an inventive idea for a ‘smart’ home. The challenge is an extension of EDF Energy’s long-term programme called Pretty Curious which aims to change teenage girls' perceptions of STEM and inspire them to pursue science-based careers.

The focus of the Pretty Curious programme is encouraging girls to consider STEM, as women are acutely under-represented in these industries, but ultimately we want to inspire all future talent to consider careers in STEM.

The competition entrants

EDF Energy has had a long standing commitment to encourage young people to consider STEM subjects and careers. We have partnered with The Times Cheltenham Science Festival for over 10 years, focusing on inspiring young people into science and engineering.

We also work with over 19,500 schools in the UK who are signed up to The Pod, EDF Energy’s award winning educational programme –  this is over 60% of UK schools.  In Somerset, our Inspire Programme has connected with over 70,000 school children in 171 local schools to help students understand the world of science, technology, engineering and mathematics.

During last year’s Pretty Curious programme, we ran a series of workshops for teen girls whereby they created a ‘smart’ home product using Littlebits electronic kits. We were so impressed by the quality of ideas and enthusiasm that the participants showed that we extended the concept into a social media competition and opened entry to all children aged 11-16. 

The winners and finalists

We had lots of brilliant ideas and for this particular competition the winners included both girls and boys. The majority of entries we received were from girls. The overall winner was decided by a public vote based on their idea – all of our runners up also received prizes.


Pretty Curious finalists