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Digital at EDF Energy

Our expanding Digital teams are driving innovation right across our business.

Whether they’re creating apps that depict future wind farms or finding new ways of interpreting SMART meter data, their work is keeping us ahead in the energy industry. They’re ensuring our place at the front of digital communications too. They manage all of our online channels; from sales websites, aggregators and social media, to our smart phone app and online account tool, MyAccount, for customers.

Discover a digital world that’s full of possibilities at EDF Energy.

Training

Keeping your skills up to date is essential, and so EDF Energy offers continuous opportunities to develop. In addition to the standard EDF Energy induction training, there are also opportunities to take on additional duties. Qualifications are open to everyone and it’s up to you to decide how much you’d like to take on and how far you want to go in your role.

A chat with John Hunter - Social Media Manager

How long have you been at EDF Energy?

2 years

Why did you choose to work at EDF Energy?

Working for an established brand the size of EDF Energy was the main attraction but also being able to specialise in a niche field where my remit would be specifically around brand social media.

What has been your career path to date?

I studied Physics and Engineering but I have worked within the Marketing / Design industry for 10 years now, with at least 7 of those specifically around digital and social media. Prior to joining EDF Energy I was the New Media Manager at Newcastle United FC.

What does a normal working day look like for you?

The reason I love working within the Brand team is that no day is the same. We are constantly working on new campaigns and experimental models. Being the centre of all things social usually starts off with checking online mentions / news that has happened over night. We like to track the strength of our brand digitally and also what specific campaigns are live at that time.

After this it is good to check the diary and plan out my priorities for the day / week before briefly joining a team status call where we check in with each other on all active projects. We can all be working in different locations so it is important that we stay in touch and usually these are light hearted with a few jokes thrown in.

The rest of my day usually involves making sure we are on track for projects, meetings, liaising with senior leadership team or the operational digital employees. Throw in managing agency relationships and my own personal workload and the day starts to fill up nicely. In my team I try to lead by example on prioritising and managing workload so I aim to leave the office on time. Working in either Brighton or London I meet up with friends to socialise in the sun and then check some emails on the way home, refreshed and recharged for the following day.

What motivates you?

I love design and innovation, I think of myself as a creative thinker and like nothing more than taking the complex and over bearing processes and simplifying and creating something beautiful and understandable. Working in social media I obviously like to see when content or campaign is particularly successful.

What has been the highlight of your time at EDF Energy so far?

We are still at the beginning of a great cultural and digital change at EDF Energy so my main highlight comes from an internal perspective with the adoption of a strategy just for social media. We call this the Playbook and is now used across the organisation to inspire others to use social media. Recently in the last few campaigns we have managed to out strip all other competitors put together for Facebook engagement showing that the Playbook is really working.

What do you think it takes to be successful at EDF Energy?

Being an effective communicator is key for such a large organisation, often we all have quite complex roles but the successful employees quickly learn how to distil the complicated down into easy to understand information.

What does feel better energy mean to you?

A promise that in all our efforts internally with our staff and also with customers that we will always try to add a little Feel Better Energy, making the complicated simple, creating a fairer market, offering great service and with a positive candour to all our communications.

A chat with David Ferguson – Digital Innovation Manager, R&D

How long have you been at EDF Energy?

I’ve worked for EDF Energy for ten years (and I’ve just received a certificate to prove it!).

Why did you choose to work at EDF Energy?

I started life as an environmentalist and joined EDF Energy to help it develop its industry-leading sustainability strategy. I saw enormous opportunities to make a difference in a company that makes a vital contribution to the nation.

What has been your career path to date?

Six years in sustainability strategy, starting at a junior level then rising to be the Head of Sustainability. I then spent two years in Paris as part of the EDF Group Sustainable Development Division, working with colleagues across the world. I then returned to the UK to work in Digital Strategy and have recently joined the Digital Innovation team in Research & Development – the digital revolution is going to completely change our industry.

What does a normal working day look like for you?

Very few people have a “normal” working day, especially in R&D! I’m based in Exeter in the westcountry but travel regularly to London and Brighton. However, digital technology means that the distance between teams isn’t so important – I use Skype, instant messenger and collaborative working tools which make it feel like I’m sat right next to my colleagues. I make time to read up on the latest technology developments and try to spend half an hour a day learning something new – I’m currently doing a MOOC on big data and have started the Java course on Code Academy.

What motivates you?

Variety and purpose.

What has been the highlight of your time at EDF Energy so far?

I was really proud when we gained Platinum Plus status from Business in the Community in recognition of our vastly improve social and environmental performance. Two weeks in Rio de Janeiro for the Earth Summit while working for EDF Group! I’m working on a project at the moment which I’m sure will feature on my personal highlights reel - it’s VERY exciting

What do you think it takes to be successful at EDF Energy?

A few things:

Adaptability - the world around is changing very quickly.
Perseverance – we are highly regulated (and, in the nuclear business, rightly so) so change takes time and patience.
Empathy – many of our customers really struggle to pay their bills so we all need think how to keep prices low.

What does feel better energy mean to you?

It means helping our customers to get the most out of the energy they pay for.

A chat with Helen Brough - Digital Product Owner

How long have you been at EDF Energy?

I’ve been here since May 2015, so 2 years and a few months.

Why did you choose to work at EDF Energy?

We moved down to the South coast from London. I was looking for a challenging role in a progressive company, following a year at a digital marketing agency in Brighton. I wanted to work client side again at an established company that happens to be within close commuting distance.

What has been your career path to date?

A Fine Art degree, voluntary working at galleries and charities in London, and then  I worked at The Royal College of Physicians in London for 9 years, working my way up the ranks to the Head of Membership Engagement. After that I worked at a digital marketing agency in Brighton for a year.

At EDF Energy, I’ve held three roles – all focused on project delivery and planning. My current role is as a Digital Product Owner and I am responsible - along with my trusty colleagues - for managing change and associated processes across our digital platforms that our residential customers use.

What does a normal working day look like for you?

Busy and varied! I can be working at one of two locations (Three Bridges or Hove) depending on what my priorities are that week. I’ve been involved in developing and launching a new online journey recently and this has meant much closer and more regular working with the development team.

The Digital Planning & Delivery team has regular catch ups to discuss the pipeline of changes for platforms and a lot of what we do relies upon having great stakeholder relations… frequent interaction with colleagues from Marketing & Sales, Customer Services, the Product team, the development team and more!

What motivates you?

Working within a strong team, ie one that’s made up of colleagues with different skills who’re happy to help out and share the load - this is a big motivator for me, and I also thrive on having opportunities to learn and develop my skills.

What has been the highlight of your time at EDF Energy so far?

Being chosen to pick up and work a large scale project that’s been on the cards for some time, and being part of the team who has delivered this.

What do you think it takes to be successful at EDF Energy?

Drive, commitment, a flexible attitude and… a good sense of humour.

What does feel better energy mean to you?

Make energy as easy to understand and as accessible as possible for all of our customers.