Our Brand

Levels of awareness of the EDF Energy brand have traditionally been low. This is mainly due to the relatively recent creation of the brand that superseded our well-known regional brands SWEB, Seeboard and London Electricity.

In 2004, EDF Energy sought to increase brand recognition by following a targeted brand strategy. This included the creation of a new customer-facing EDF Energy national supply brand, a partnership with the Nectar reward programme and our first nationwide TV commercials. We also completed the integration of three infrastructure development activities into our newly created Development Branch, rebranding them EDF Energy. Our strategy also seeks to increase our brand awareness by becoming a respected point of reference. This means that we aim to buck trends and lead the way within our industry. Examples of our success in this area are discussed in Taking a lead.

In 2004 EDF Energy invested in the company’s first major sponsorship, becoming the country's first premier partner of the bid to hold the 2012 Olympic and Paralympic Games. We also invested in sponsorship of complementary international sporting events such as rugby and rowing and national sports, in particular premier league football, where we sponsored perimeter boards.