- TV advertising highlights ‘Thank Yous’ rewards scheme -
EDF Energy is launching a new instalment of its ‘Feel Better Energy’ TV advertising campaign. Created by AMV BBDO, this athletics-themed ad promotes the EDF Energy customer reward scheme, Thank Yous, and is the third advert to feature EDF Energy’s new brand character.
The ‘Thank Yous’ programme is helping EDF Energy customers ‘feel better’ by offering a reward every single month with opportunities to win tickets to London 2012 among a host of other prizes.
The 30” TV advert launches on Tuesday 22nd May and, in reference to EDF Energy’s role as an official partner of London 2012, features the brand character’s dreams of racing, joined by glittering dancers in a golden finale, with showers of tickets, and fireworks. The soundtrack is the ‘80s song, “Take on Me”.
The ad has been produced to support the brand’s recently launched ‘Feel Better Energy’ positioning. EDF Energy is focused on rebuilding consumer trust by being a better energy company, an aspiration underlined when the company recently published its customer commitments on fair value, better service and simplicity. Thank Yous, is just one of a range of products, services and rewards which support EDF Energy’s goal of helping its customers ‘feel better’.
The Feel Better Energy campaign was launched in April with a 60” TV ad promoting EDF Energy’s low carbon credentials, and introduced the company’s new brand character, a small dancing robot which is the embodiment of ‘Feel Better Energy’. It was followed by a 30” product ad, promoting EDF Energy’s new residential tariff Blue +Price Promise - another proof point of EDF Energy’s work to rebuild trust. Blue +Price Promise offers electricity backed by low carbon generation1 with a promise to tell customers if they could save over £1 per week with any other supplier at typical use2. Despite offering a fixed price until September 2013 there is no termination fee.
Cameron Hughes, Head of Brand at EDF Energy said “We’ve been really pleased with the positive response to our recent ‘Feel Better Energy’ advertising and in particular to our new brand character. The latest ad promotes our ‘Thank Yous’ programme which rewards our customers just for being with us. Bringing together ‘Thank Yous’; our new character and our partnership with London 2012, we believe this new campaign has all the ingredients to make viewers ‘feel better’”.
The Thanks Yous ad film runs on terrestrial and digital channels for approximately 8 weeks.
For more information please contact: Mike Stuart, EDF Energy Press Office, 0207 089 0315 / firstname.lastname@example.org or Lisa Farr Communications Director - AMV BBDO on: 07821 765648 or email@example.com
For all the latest EDF Energy news follow @EDFEnergyComms on Twitter
Notes to Editors
1 Blue +Price Promise September 2013 comes with a guarantee that 100% of the electricity a customer uses will be matched by low carbon electricity generated by EDF Energy’s nuclear power stations. EDF Energy is appointing an external company to provide an audit of the company’s energy supply matching process – to ensure it does meet this guarantee. Their report will be published on the EDF Energy website.
2 Customers will be informed via email within 10 working days of a supplier informing the company of a deal which is £1 or more a week cheaper at typical consumption (3,300 kWh of electricity and 16,500 kWh of gas per year for Standard meters; and 5,000 kWh of electricity for Economy 7 meters, as defined by Ofgem). The same information will also be published on the EDF Energy website and updated within two working days of a supplier informing the company of a deal which is £1 or more a week cheaper. Customers who are not online will get a letter within 10 working days. Customers will also be able to check at their own consumption levels on the EDF Energy website.
EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-sixth of the nation's electricity from its nuclear power stations, wind farms, coal and gas power stations and combined heat and power plants. The company supplies gas and electricity to more than 5.5 million business and residential customer accounts and is the biggest supplier of electricity by volume in Great Britain.
EDF Energy’s safe and secure operation of its eight existing nuclear power stations at sites across the country makes it the UK’s largest generator of low carbon electricity. EDF Energy is also leading the UK's nuclear renaissance and has published plans to build four new nuclear plants, subject to the right investment framework. These new plants could generate enough low carbon electricity for about 40% of Britain’s homes. They would make an important contribution to the UK’s future needs for clean, secure and affordable energy. The project is already creating business and job opportunities for British companies and workers.
Through Our Sustainability Commitments, EDF Energy has launched one of the biggest environmental and social programmes of any British energy company and the company has since been awarded the highest ranking of Platinum Plus in Business in the Community’s 2011 Corporate Responsibility Index, the UK’s leading voluntary benchmark of corporate responsibility.
EDF is an official partner and the electricity supplier of the London 2012 Olympic and Paralympic Games. The company is also helping its customers and others use energy more sustainably through products and initiatives such as Team Green Britain, real time energy monitoring and electric vehicle research.
EDF Energy is part of EDF Group, one of Europe’s largest power companies. The company employs around 15,000 people at locations across the UK.
AMV BBDO is the UK’s largest advertising agency and has been ranked number one agency by Nielsen for the last 16 consecutive years. AMV employs well over 400 people and works across 85 brands including BlackBerry, Guinness, BT, Aviva, PepsiCo and Camelot and has one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. AMV works across all media producing award-winning work in TV, Print, Radio, Experiential and Online. AMV is part of the BBDO network, the third largest Agency network in the world, with 288 offices across 80 countries. AMV was the most awarded agency in the UK in 2011 (Gunn Report, Big Won) and currently holds Agency Of The Year positions for both APG Strategy and IPA Effectiveness as well as the Inaugural Creative Effectiveness Grand Prix at last year's Cannes Lions. The agency was recently ranked 17 in Sunday Times Best 100 Companies to Work For 2011.
|Project:||EDF Energy Thank Yous|
|Client name & job title:||Cameron Hughes – Head of Brand|
|Creative Agency:||AMV BBDO|
|Art Director:||Jim Seath|
|Agency Planner:||Craig Mawdsley, Raquel Chicourel, Shannon Singh|
|Agency Account Man:||Ben King, Nina Farrell, Emily Elson|
|TV Producer:||Kat Maidment|
|Media Planner:||Rebekah Cavanagh|
|Production Company:||Somesuch and Co|
|Production Co. Producer:||Lucy Kelly|
|Post-production Company:||The Mill|
|Exposure (TV, Youtube etc):||TV|